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The Power of Targeted AI Content Creation.

Meet Thoko, owner of a thriving catering company in Johannesburg, employing 10 people.  She wants to expand her business but struggles to compete with larger companies with dedicated marketing teams and resources. By embracing AI-powered marketing tools and strategies, Thoko can overcome these obstacles and achieve significant growth.

Ms Thoko's Catering Company: A Case Study

Imagine Thoko, owner of a thriving catering company in Johannesburg. She wants to expand her business but struggles to compete with larger companies that have dedicated marketing teams and resources. By embracing AI-powered marketing tools and strategies, Thoko can overcome these obstacles and achieve significant growth:

AI-powered marketing strategies offer significant advantages. By analysing customer data, AI algorithms identify key segments, enabling highly targeted campaigns with bespoke messaging for increased engagement. Optimised channel selection maximizes marketing ROI by reaching each audience effectively. This personalized approach improves customer experience, fostering loyalty, while automation increases efficiency, freeing resources for core business activities.

Ms Thoko's 3-Week Campaign

Social Media Campaign 1: Lunchtime Sorted

Target: Corporate Clients

Objective: Lead generation

The Result: Thoko used BLACKSWANTHEORY’s AI marketing solutions to create mouthwatering social media posts and email campaigns showcasing her delicious lunch options to busy Sandton professionals. The result? A 12% increase in corporate orders in the first month. 

Headline: Lunchtime Sorted: Fresh, Professional Catering for Sandton Offices.

Body: Say goodbye to the same old office lunches. Thoko’s Catering provides fresh, high-quality platters for busy corporate teams.

CTA: Book a free consultation now. Let us tailor the perfect catering menu for your office!

Campaign 2: Dream Wedding, Dream Menu

Target: Engaged couples, wedding planning consultants

Objective: Lead generation

The Result: BLACKSWANTHEORY created personalised AI-powered content comprising personalised website content and captivating Instagram stories, along with a targeted email campaign to wedding planners. Conducted A/B testing to measure engagement. She has consistently been booked for two extra weddings per month than previous months.

Headline: Make Your Wedding Day Unforgettable with the Perfect Menu.

Body: Your wedding day deserves exceptional food. Thoko’s Catering offers personalised menus to reflect your style, from elegant starters to delicious desserts. Create a memorable dining experience.

CTA: Schedule a free consultation today and let’s create your dream wedding menu togeth

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